Women, Voice Pitch Authority, and Gender Bias

Do we respond differently to the sound of a voice based on its gender? Do mens voices have more authority and are womens voices more friendly? These questions skim the surface of an overlooked aspect of gender discrimination -- bias that arises from how we judge a female voice, especially pitch. Typically, gender bias against women is rooted in optics. We look at hair color, body shape, size, weight, height, physical attractiveness and make assumptions. Clothing, skirt length, and style of attire provide visual cues that fuel stereotypes and feed into gender expectations. Take away sight and we still jump to conclusions, but now the pitch of a womans voice becomes the yardstick by which we measure her worth. Picture the stereotypical dumb blonde. How does she sound? Either we imagine her voice as high and squeaky, or soft and breathy like Marilyn Monroe. Its sexy, but it doesnt convey authority or increase trust. Going Low To gain authority, women have long believed that its better to pitch their voices lower. And experts have discovered that most women are following that dictum. Over the past 50 years, womens voices have dropped significantly. Although womens voices normally register a full octave higher than mens voices, today theyre just 2/3rds of an octave higher. The most prominent example of this vocal divide can be seen in the media where an enormous distinction exists between the types of products sold by female voices and those pitched by male voices. At first glance, it might appear that women and men enjoy parity based on the number of voiceovers on TV commercials. Womens voices are commonplace in commercials that sell everyday household items such as dishwashing detergent, toilet bowl cleaners, diapers, paper towels. But commercials selling big-ticket items such as cars and trucks are largely the domain of male voices. Thats because of the sexual politics surrounding how we perceive male and female voices. Writing for the UK website the New Humanist, Sally Feldman observes: [Theres] a basic difference between the way men and women tend to speak. Whereas men often breathe from their abdomen, women are more likely to constrict their voices to an upper range which allows less variety and less control. In a recent collection of essays, Well-Tuned Women, Kristin Linklater writes: â€Å"When a high voice connects with a strong impulse based, for instance, in anger or fear, it becomes shrill, strident, screechy, piercing, nasal, penetrating, sharp, squeaky or brassy and generally unpleasant to the point of causing major distress in the hearers.† Men, on the other hand, with their deeper voices and richer tones, find it easier to convey authority and control. It’s partly physiological. Men’s voices are lower than women’s because they have a larger larynx, developed in the Adam’s apple at puberty, and longer, thicker vocal folds.... Anne Karpf [author of The Human Voice] argues that men have come to assert power through their deep voices and resonant tones to such an extent that â€Å"pitch has become a weapon in the gender wars. Men in Control Look beyond TV commercials and youll see how effectively men have wielded the power of pitch in the gender wars. Ever notice there are no female announcers on game shows? asks veteran voice actor Lora Cain. None serve as announcers on TV talk shows, and very few do network promos or movie trailers -- two of the most prestigious and highly-coveted jobs in the voiceover industry. According to Cain, statistics bear this out. Men do 80% of the voice work while women accounting for only 20%. Why does gender discrimination exist in a field where its not how you look but how you sound? Cain feels its because those positions of clout that determine whether a voice will be male or female -- namely, writers and directors -- are held primarily by men. The key is more women writers and women directors, she observed in a recent phone interview. If there were more women writers, thered be more of a tendency to say, Lets consider a woman for this. Opening Doors for Women Voiceover professional Lora Cain is one of just a handful of women competing at the upper levels of this male-dominated field, and shes acutely aware of how the deck is stacked against female announcers and women voice actors. Theres this belief that women dont sound good in certain situations or that women dont like to listen to women. Wheres the logic in that? she argues. Women talk to each other, and women make 80% of the buying decisions in this country. But when a woman wants advice on what to buy, shes not as likely to ask her male partner as she is a female friend...or even another woman standing in line at the bathroom. Thats just what women do. So, of course, we listen to other women. We seek out each others opinions. We are  our greatest resource. Im hoping that we can change that belief little by little. Cain credits changing opinions in the industry as opening doors for women. Whats popular now is the real person sound. Its created new opportunities and thats really wonderful. But women are still shut out of certain jobs where theres an expectation that you need to have a certain weight behind your voice. Some say that women dont have that, but thats not true. She cites Randy Thomas  as a woman with vocal weight. Described as the most recognized female voice in America,  Thomas is best known as the voice of the TV show  Entertainment Tonight  and the Hooked on Phonics commercials. Thomas shattered the voiceover glass ceiling in 1993 when she became the first female announcer of the Academy Awards. Since then, shes done the Oscars at least seven times as well as the Miss America Pageant and the Democratic National Convention. Shes the first announcer -- male or female -- to hit the trifecta of announcing the Big Three Awards -- the Oscars, the Tonys and the Primetime Emmys -- in a single year. Confidence Thomas has broken out of the pack of female voice talent due to that authoritative voice, as Cain describes it. You hear it and you believe her. This authority and forcefulness is ultimately the biggest hurdle facing women in the voiceover industry -- and in business as well. Listeners, like clients and co-workers, are more willing to place their trust in the voice that sounds confident and assured. The Count Is In A March 2010 AdweekMedia/Harris Poll  bears out these findings. Researchers asked participants to listen to male and female voiceovers in commercials and judge them based on various criteria. When asked who sounded more forceful, 48% chose the male voiceover while only 2% chose the female. When asked who sounded more soothing, respondents overwhelmingly chose the female voiceover -- 48% vs. only 8% for the male. Both genders were regarded as equally persuasive with 18% choosing the male voiceover vs. 19% choosing the female. Yet when it comes to major purchases, authority seems to trump soothing or persuasive. When asked which voiceover would be more likely to sell them on buying a car or a computer, respondents chose the male voice 3-4 times more often than the female; only 7% chose the female voice in either situation. In comparison, 28% of respondents felt the male voiceover was more likely to sell them a car, and 23% felt they were more likely to buy a computer based on the male voice. The problem is that we hear gender first and form assumptions about the speaker even before we have a chance to assess timbre, pitch, speed, clarity, and other vocal qualities that might establish authority or trust. Unfortunately, hearing gender isnt all that different from seeing gender when we discriminate based on sex alone and assign characteristics to physical traits often arbitrarily, stereotypically, and unfairly. Crossing Barriers Like Thomas, Cain has come up against the structural bias inherent in an industry where voices are judged by how well they sell. Shes been taking a crack at another glass ceiling -- announcing TV game shows -- as the only woman among half a dozen candidates vying to announce the popular syndicated show  Wheel of Fortune.  When the shows longtime male announcer passed away in November 2010, Caine pushed for the producer to consider a woman. Although there are no female announcers on any games shows currently in production, Cain is optimistic, noting, We go through these cycles -- in the 80s and 90s women could be heard as announcers on game shows although they were mostly cable channels. When she pointed out to  Wheel of Fortune  executive producer Harry Friedman that there were no other women announcers on TV game shows today, he was willing to give her a shot. Although the person behind the voice usually remains invisible, Cains putting her thoughts forward -- along with her voice -- to make audiences aware that women are capable of doing the same quality work as men, just as they do in every other career field. Im calling attention to this, Cain explains, because we need to recognize when women cross these barriers. At the same time, however, it would be nice to have viewers listen to someone like Randy Thomas and think, Oh, she sounds great instead of focusing solely on the fact that, Oh, thats a woman. Sources Camber, Rebecca.  Why women who want to get ahead get a husky voice.  DailyMail.co.uk.Dolliver, Mark. How People React to Male vs. Female Voiceovers.  Adweek.com. 8 March 2010.Feldman, Sally.  Speak up.  NewHumanist.org.uk.Hendrickson, Paula. Choice Voice. EMMY Magazine at RandyThomasVO.com.

The Legacy Of Franklin Delano Roosevelt - 872 Words

â€Å"Three Presidents dominate American history: George Washington, who founded the country; Abraham Lincoln, who preserved it; Franklin Delano Roosevelt, who rescued it from economic collapse and led it to victory in the greatest war of all time.†(Smith XI). Franklin Delano Roosevelt was the only President to serve four terms and had two great, important crisis in his presidency. He truly was a great leader, because he gave the people a sense of security during an era of distress. Although winning victory in the greatest war the world has ever known dominates Franklin Delano Roosevelt’s legacy, his saving the American economy from collapse and his early life are enormous aspects of his life. Hyde Park, New York was where Franklin Delano Roosevelt’s life started. Franklin’s birthday was January 30, 1882. He weighed ten pounds at birth, and his parents were Sarah and James Roosevelt. Sarah was twenty-six years younger than James (Freidel 6). There was a two year disagreement over what his name would be. James’s regard for Roosevelt tradition did not stand a chance against Sarah’s determination. They were going to name Franklin Warren Delano Roosevelt after Sarah’s father; however, the recent death of Warren Delano Roosevelt, IV, made it untimely. They named him after Sarah’s favorite uncle. Franklin was a happy baby making lots of noise and he was always on a very strict schedule (Smith 16-20, Alter 16): Sarah was determined to raise Franklin as a Delano-whichShow MoreRelatedThe Legacy Of The Franklin Delano Roosevelt1025 Words   |  5 PagesIn Hyde Park, on January 30, 1882, Sara Delano Roosevelt gave birth to her first-born son, Franklin Delano Roosevelt. Sara labored for over a day and nearly died during his birth. To save her, she was given chloroform, with great risk to her baby. When FDR was born, he was not breathing and was blue and thought to be dead. 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Francis Bacons New Atlantis Essay Example For Students

Francis Bacons New Atlantis Essay Francis Bacons New AtlantisFrancis Bacon was the founder of the modern scientific method. The focus on thenew scientific method is on orderly experimentation. For Bacon, experimentsthat produce results are important. Bacon pointed out the need for clear andaccurate thinking, showing that any mastery of the world in which man lives wasdependent upon careful understanding. This understanding is based solely on thefacts of this world and not as the ancients held it in ancient philosophy. Thisnew modern science provides the foundation for modern political science. Baconspolitical science completely separated religion and philosophy. For Bacon,nothing exists in the universe except individual bodies. Although he did notoffer a complete theory of the nature of the universe, he pointed the way thatscience, as a new civil religion, might take in developing such a theory. Bacon divided theology into the natural and the revealed. Natural theology isthe knowledge of God which we can get from the study of nature and thecreatures of God. Convincing proof is given of the existence of God but nothingmore. Anything else must come from revealed theology. Science and philosophyhave felt the need to justify themselves to laymen. The belief that nature issomething to be vexed and tortured to the compliance of man will not satisfyman nor laymen. Natural science finds its proper method when the scientistputs Nature to the question, tortures her by experiment and wrings from heranswers to his questions. The House of Solomon is directly related to thesethoughts. It is dedicated to the study of Works and the Creatures of God(Bacon, 436). Wonder at religious questions was natural, but, permitted freereign, would destroy science by absorbing the minds and concerns of men. Thesingular advantage of Christianity is its irrationality. The divine soul was amatter for religi on to handle. The irrational soul was open to study andunderstanding by man using the methods of science. The society of the NEW ATLANTIS is a scientific society. It is dominated byscientists and guided by science. Science conquers chance and determines changethus creating a regime permanently pleasant. Bensalem, meaning perfect son inHebrew, has shunned the misfortunes of time, vice and decay. Bensalem seems tocombine the blessedness of Jerusalem and the pleasures and conveniences ofBabylon. In Bacons NEW ATLANTIS, the need for man to be driven does not exist. Scarcity is eliminated thereby eliminating the need for money. But thus, yousee, we maintain a trade, not for gold, silver or jewels nor for any othercommodity of matter, but only for Gods first creature which was light (Bacon,437). This shows a devotion to truth rather than victory and it emphasizes theChristian piety to which the scientist is disposed by virtue of his science. Asman observes and brings the fruits of his observations together, he discoverlikeness and differences among events and objects in the universe. In this wayhe will establish laws among happenings upon which he can base all subsequentaction. Bacon realized that sometimes religious ideas and the discoveries ofnature and careful observations were contradictory but he argued that societymust believe both. The NEW ATLANTIS begins with the description of a ship lost at sea. The crewlift up their hearts and voices to God above, who showeth his wonders in thedeep, beseeching him of his mercy (Bacon, 419). Upon spotting land anddiscerning natives the sailors praise God. When a boarding party comes to theirship to deliver messages, none of the natives speak. Rather, the messages aredelivered written on scrolls of parchment. The parchment is signed with astamp of cherubins wings and by them a cross (Bacon, 420). To the sailors,the cross was a great rejoicing, and as it were a certain presage of good(Bacon, 420). After the natives leave and return to the ship, they stop and askAre ye Christians? (Bacon, 421). When the sailors confirm that they are, theyare taken to the island of Bensalem. On Bensalem, the sailors are confined totheir resting place and are attended to according to their needs. The sailorsreply, God surely is manifested in this land (Bacon, 424). Upon talking tothe governor the next day, he exclaims Ye knit my heart to you by asking thisquestion, the hope that they might meet heaven, in the first place, for itshoweth that you first seek the kingdom of heaven (Bacon, 427). This is nottrue. The sailors have already sought food, shelter and care of the sick. Inother words, they had sought self preservation. As Bacon put it, they hadalready prepared for death (Bacon, 419). .u003783e7a02aa909df982145f6564333 , .u003783e7a02aa909df982145f6564333 .postImageUrl , .u003783e7a02aa909df982145f6564333 .centered-text-area { min-height: 80px; position: relative; } .u003783e7a02aa909df982145f6564333 , .u003783e7a02aa909df982145f6564333:hover , .u003783e7a02aa909df982145f6564333:visited , .u003783e7a02aa909df982145f6564333:active { border:0!important; } .u003783e7a02aa909df982145f6564333 .clearfix:after { content: ""; display: table; clear: both; } .u003783e7a02aa909df982145f6564333 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u003783e7a02aa909df982145f6564333:active , .u003783e7a02aa909df982145f6564333:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u003783e7a02aa909df982145f6564333 .centered-text-area { width: 100%; position: relative ; } .u003783e7a02aa909df982145f6564333 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u003783e7a02aa909df982145f6564333 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u003783e7a02aa909df982145f6564333 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u003783e7a02aa909df982145f6564333:hover .ctaButton { background-color: #34495E!important; } .u003783e7a02aa909df982145f6564333 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u003783e7a02aa909df982145f6564333 .u003783e7a02aa909df982145f6564333-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u003783e7a02aa909df982145f6564333:after { content: ""; display: block; clear: both; } READ: Abortion2 EssayAfter the Feast of the Family, the father of Salomons House has a conferencewith the travelers. The father says, I will give the greatest jewel that Ihave. For I will impart to thee a relation of the true state of SalomonsHouse (Bacon, 447). The greatest jewel is not one of monetary value but ofknowledge. The father continues, The End of our Foundation is the Knowledge ofCauses and secret motion of things, and the enlarging of the bounds of HumanEmpire, to the affecting of all things possible (bacon, 447). This is theturning point from religion to science and science becoming the new civilreligion. From this comes the ability of human rule over Nature. It wa s statedbefore that they were interested in Gods first creature which was light(Bacon, 437). This contradicts an earlier statement that It is dedicated tothe study of Works and Creatures of God (Bacon, 436). The former obviously anindication to science as the latter is to religion. Bacon stresses theimportance of light as the precursor of fruit to suggest that they arefollowing the divine instrument. There are two images used by Bacon to refer toknowledge, torture and light. The torture refers to the violent twisting ofnatures secrets. Nature must be conquered but is not adverse to the conquest. The forces of Nature are against us, but in a rather passive manner. Light, onthe other hand, is the meaning for natural philosophy. From Salomons housethere go forth merchants of light and lamps. Light is identified with truth. Supposing that light is symbolic of natural philosophy, then it dismisses thecase of light being divine philosophy. The light in Bacon is primarily thelight of Nature. The obvious contrast here is one between gold and silver andlight (Bacon, 437). Light, here is noble where gold and silver are base. Thenoble light is for the beneficence of all man. Bcaon took the modern spiritand weaved them together so as to suggest a method by which man could masterthe universe. He did this to the end that he might exhibit therein a model ordescription of a college instituted for the interpreting of nature and theproducing of great works for the benefit of man. The island community of Bensalem also has two long and fair galleries (Bacon,456). In one gallery the native place all manner of patterns and samples ofrare and excellent inventions. In the other gallery are placed statues ofinventors. It is interesting to note here that while the island and its nativesact in so civil a fashion (Bacon, 423) in professing to be Christian andreligious that they place science so high on their list. Science is placed sohigh that instead of having statues of God and his works, they erect statues ofinventors of the western world thereby showing their commonness and baseness tohuman preservation. They do, however, have certain hymns and services, which(we) say daily, of laud and praise to God for his marvelous works (Bacon, 457). But, even this is done for the illumination of (their) labors and the turningof them into good and holy uses (Bacon, 457). The statues are erected to thememory of what the natives consider most important for in Bacon, the scientistsare a consecrated priesthood. In Bacons NEW ATLANTIS, religion plays an important role. However, it is arole of cover-up. It covers up the true idea that Bacon is trying to get across science as the new civil religion. Although he relegated religion into arealm of its own outside of and different from philosophy, he held that therewere religious laws that man must obey whether or not they appeared reasonable. .uf4ad120b8e6451df5aa61b92322287ff , .uf4ad120b8e6451df5aa61b92322287ff .postImageUrl , .uf4ad120b8e6451df5aa61b92322287ff .centered-text-area { min-height: 80px; position: relative; } .uf4ad120b8e6451df5aa61b92322287ff , .uf4ad120b8e6451df5aa61b92322287ff:hover , .uf4ad120b8e6451df5aa61b92322287ff:visited , .uf4ad120b8e6451df5aa61b92322287ff:active { border:0!important; } .uf4ad120b8e6451df5aa61b92322287ff .clearfix:after { content: ""; display: table; clear: both; } .uf4ad120b8e6451df5aa61b92322287ff { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf4ad120b8e6451df5aa61b92322287ff:active , .uf4ad120b8e6451df5aa61b92322287ff:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf4ad120b8e6451df5aa61b92322287ff .centered-text-area { width: 100%; position: relative ; } .uf4ad120b8e6451df5aa61b92322287ff .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf4ad120b8e6451df5aa61b92322287ff .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf4ad120b8e6451df5aa61b92322287ff .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf4ad120b8e6451df5aa61b92322287ff:hover .ctaButton { background-color: #34495E!important; } .uf4ad120b8e6451df5aa61b92322287ff .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf4ad120b8e6451df5aa61b92322287ff .uf4ad120b8e6451df5aa61b92322287ff-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf4ad120b8e6451df5aa61b92322287ff:after { content: ""; display: block; clear: both; } READ: Entrepreneur Observation Report EssayBy freeing theology and philosophy, Bacon was able to shape philosophy so thatit might undertake an unbiased study of the universe. This left man subject tothe will of God and thereby shorn of his freedom. It is obvious that thiscreation could not long satisfy the thinking mind as it was far toocontradictory. The laymen have a genuine thirst for knowledge yet they cannotknow what is uncovered either by religion or by science.

Strategy Used By Premier Inn Tourism Essay Essay Example

Strategy Used By Premier Inn Tourism Essay Essay Premier Inn is the UKs biggest and fastest turning hotel company, owned by Whitbread. And the company contributes 70 of the entire net incomes of Whitbread ( Annual Report, 2009 ) . As the hotel industry, the development of Premier Inn is extremely dependent on the macro-environment, particularly the touristry industry. Indeed, hotel industry and touristry industry have been so close that the undermentioned cut down in touristry after the economic crisis has strong impact on hotel operations. However, the British hotel industry has been suffered important loss although it has manifested recovery during the old old ages. Last twelvemonth, the go oning crisis in planetary finance and trade has triggered the universe s worst economic dip. UK unprecedented economic contraction was described by Sir Terry, Tesco s main executive, as low point. However, from the 2nd half of twelvemonth 2009, the UK economic system appears to be in a easy recovery. Companies have begun to engage and consumers seem to be increasing. This paper focuses on the schemes used by Premier Inn in this state of affairs. Then we will reexamine these schemes, and urge some declarations to shut the spread. The undermentioned subdivision will besides utilize PEST analysis to scrutinize the macro-environment that Premier Inn is confronting. 2. Review on the Strategy Used by Premier Inn We will write a custom essay sample on Strategy Used By Premier Inn Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strategy Used By Premier Inn Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strategy Used By Premier Inn Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In this portion, we will reexamine the schemes that used by Premier Inn. And we will merely concentrate on the selling scheme and operating scheme. 2.1 Selling Scheme Marketing scheme is really of import and even could be the biggest factor in the success or failure of the company. Premier Inn besides attached great importance to the selling scheme. In this twelvemonth, the company makes an extra 8 million lb in selling investing ( Annual Report, 2009 ) . First, Premier Inn has start out a commercial action program to heighten its position as the preferable hotel trade name for travellers and to pull more leisure clients. They put in topographic point four key levers in their selling program: focused advertisement ; increased gross revenues activity ; Premier Offers ; and widening reserve distribution ( Annual Report, 2009 ) . Furthermore, the new website went unrecorded in November 2008 and has increased visits by 80, and now the site helps to pull over three million visits per month ( Annual Report, 2009 ) . Third, Premier Inn has besides set out development of a new 267 sleeping room budget hotel at Stratford, which adjacent to the Olympic Stadium ( Annual Report, 2009 ) . It can be seen that Premier Inn has already prepared for the 2012 Olympic Games. 2.2 Operating Scheme This paper considers that runing schemes in Premier Inn are as follows: First, Premier Inn has specific short and average term growing plans, which give employees a specific way. For case, the company wants to increase room Numberss in November 2010 by over 2500 suites and aim a 32 addition to 55000 suites in the UK by the terminal of 2014 ( Annual Report, 2009 ) . In add-on, the Premier Inn has decreased the operating expenses alternatively of following streamlining direction, advancing the back-office procedures and presenting a series of procurement enterprises. The company want to command cost tightly, through both procurement and operation efficiencies. And this helped underpin its operation border. Last but non the least, the Whitbread launched Good Together plan in January 2010, to drive sustainable public presentation and farther intensify its corporate duty. This plan has set ends for CO2 decrease, sustainable sourcing and waste direction ( Annual Report, 2009 ) . Premier Inn besides announced that they would construct green hotel. The 60 sleeping room Premier Inn, get downing the concern in fall 2010, will utilize the best degree sustainable building stuffs to cut down 30 C emanation and 40 H2O nest eggs. 3. Evaluation on the Strategy Used by Premier Inn A PEST analysis is an lineation that classifies environmental influences such as political, economic, societal and technological forces ( Camison, 2000 ) . The analysis inspects the impact of each factors on the concern ( IÂ ¤IÂ ±IˆIÂ ±I?IÂ ¬I?IÂ · , 2009 ) . The consequences can be used to prehend the chances or to do eventuality programs for menaces when fixing concern and strategic programs ( Byars, 1991 ; Cooper, 2000 ) . In this portion, we will utilize PEST analysis to evaluation the scheme adopted by Premier Inn. Owing to the limited apprehension of the engineering, we will concentrate on the political, economic and societal factors. At the terminal of this portion, we will give recommendation on the scheme used by Premier Inn. 3.1 Political Factors Government policy is a major influence factor ; its policy will act upon the company straight and indirectly, but they besides offer opportunities and challenges. After the planetary economic downswing in 2008, the authorities has issued a series of policies to hike economic growing. However, the policy aimed at hotel industry or touristry industry is really rare. But when the United Kingdom general election of 2010 was held, the three parties all put frontward many plans to advance the touristry industry. Meanwhile, the British Tourism Association and Hospitality Association has lobby the authorities to issues some policies that are positive to tourist industry and hotel industry. Besides, in 2009, Prime Minister Gordon Brown offered the proposed plan Low Carbon Industrial Strategy , which plans to supply more than 1.4 billion lb for the low C sector and those already adopted, and outlay 10.4 billion lb for low C investing over the following three old ages ( Plesch, Austin A ; Gr ant, 2005 ) . Based on these political factors, this paper considers that the schemes Premier Inn adopted are valid, particularly the operating scheme. First, the operating scheme in Premier Inn is aggressive which merely run into the political state of affairs. Second, the Premier Inn has launched Good Together plan which aims at CO2 decrease. These patterns non suit the proposal the authorities advocated, but fit the society s environmental demands. 3.2 Economic Factors Economic factors act upon how easy or difficult it is to be successful and moneymaking ( Thompson, 2002 ) . The UK authorities has held a serious of international featuring events in 2009, such as the Ashes and the ICC World Twenty 20. These events may advance visitant Numberss and so hike the hotel industry. In add-on, the 2012 Olympic Games and Paralympic Games will keep in London. This will supply the Britain hotel industry with a immense opportunity. Obviously, Premier Inn has already seized the chance because it has already developed some hotel which is next to the Olympic Stadium. And the new web site will play a important function in convenient the consumers. Actually, the selling scheme that Premier Inn adopted has already worked. From the one-year study of the Whitbread, Premier Inn outperformed its rivals during October 2009. Regional income was down approximately 6.4 last twelvemonth, compared to a lessening of 8.5 in the regional hotel sector and a diminution of 9.6 in the whole regional hotel industry ( Annual Report, 2009 ) . 3.3 Social Factors Social factors besides play an of import portion in the development of endeavors. Populating conditions, income distribution and life style all have enormous influence on the operating methods of endeavors. With the betterment of life conditions, people are willing to pass more money in basking life and take to loosen up after working, because their work are so busy and they have rare trim clip. Therefore, the services provided by high-ranking hotels merely run into the demands. But after economic crisis, the domestic demand has been weak, and an increasing figure of British people choose to go aboard alternatively of domestic travel. These societal factors are clearly non advantage for the hotel industry. The selling scheme Premier Inn adopted, as we described above, does non take at this societal state of affairs. In the writer s sentiment, these schemes have more concern about the external market other than the domestic societal conditions. But on the other manus, the addition in the figure of non-profit environmental organisations indicates that populace s sensitiveness to environmental issues has significantly increased. The society has become more dying and critical about the environmental patterns of houses. Good Together plan of Premier Inn non merely shows the attempts made in environmental protection, but besides enhances the corporate image and upgrades its endeavor fight. 3.4Technique Factors Technology is widely recognized as an of import competitory advantage ( Chu A ; Choi, 2000 ) . As the hotel industry, technique factor seems have small relationship with the hotel development. But sometimes new and proper engineering could supply unexpected crop. From the scheme we mentioned above, Premier Inn have adopted the new web site that now attracts over three million visits per month. Furthermore, the company has used streamlining direction to cut down the internal cost. In general, we think the scheme used by Premier Inn is really appropriate under the current state of affairs. But the job is that it is excessively much trust on the international tourer industry. Once the eruption of the economic crisis, this manner of operation is really unsafe and company may acquire into problem. Actually, the domestic concern and conference market is a floaty sector for hotel ( 1996 ) ; meanwhile the economic gradual recovery will assist to excite the hotel market. So Premier Inn should do some schemes to pull these possible consumers. To function these high criterions clients, Premier Inn should offer comfortss services to run into the highest demands. High quality and multi-functional suites equipped with latest communicating installations, such as on-line 3D conference, will be really attractive. In inside informations, based on what the man of affairs needs may different from the common consumers, the quick and installation services are obligatory to them. S uch as the office supplies, fast pressmans and speedy wash installations are all really of import to these consumers. 4. Decision In this paper, we focus on the schemes used by Premier Inn after the serious economic crisis. The article chiefly analyzes the selling and operating schemes with PEST analysis in the current state of affairs. In general, we consider that Premier Inn has adopted appropriate schemes to hike its development. But the jobs in the schemes were pointed out that the company has non paid adequate attending on the domestic market. In the writer s sentiment, Premier Inn should pay more attending on its domestic market.

buy custom The California Sutter Health Approach essay

buy custom The California Sutter Health Approach essay Sutter Heath is nonprofit organization which is headquartered in Sacramento, California. It provides health care and other hospital services to patients in over a hundred communities in Northern Californian towns and cities. Its doctors and other health service providers share expertise so as to advance access to Medicare. The organization is named after its Californian pioneer, John Sutter. Its establishment followed epidemics that occurred around fort Sutter. These tragic events prompted community leaders to construct a Sutter Hospital with an aim replacing an adobe structure that previously served as an improvised health facility. Sutter Health has been implementing other programs that facilitate patients welfare. For instance, according to Souza and McCarty, the organization is in a process of implementing strategies that are focused on offering discounted medical care to uninsured Californians. As a network of Californias most qualified medical organizations, Sutter Health is able to provide services such as cardiac and cancer care as well as women and children services at an advanced level of safety technology to the less fortunate members of the society (Gamble, 2011). The 21st century technology has facilitated advancement in Sutter Health. In fact, this organization was among the first to employ the bar code technology in its intensive care units so as to increase medical safety. In addition to providing health services, Californian Sutter Health has dedicating effort towards lean practices such as hospital designing. To implement such lean projects, Sutter Health refers to five big ideas which are recommended to project teams (Souza McCarty, 2007). The first idea is collaboration. Design is carried out after an interactive discussion with all stakeholders. Secondly, there are increased relations amongst all the project participants. In building health care facilities, collaboration, innovation and extensive learning are required as these projects are long-term and complex. Failed relations may lead to hindrances such as poor delivery of projects capital and difficulties in altering the design. Thirdly, projects should be networks of commitments. Projects require good coordination and thus, management has a duty to activate and articulate unequaled networks. They are also entitled to bring coherence to such networks in times when uncertain future is evident, thus creating a certain future with other project participants. Fourth, optimize the project as a whole and not in pieces. Priorities should be given to the whole project since failure of one piece is ultimately failure of the whole project. In some circumstances, managers may be forced to press their employees to speed up and lowering the cost of operations, hence a shoddy work being done. In Sutter Health, there is a greater opportunity as well as responsibility to ensuring reduction of workers exposure to risks during the construction of the projects. This results to more than 50% safety improvements on the work site. The fifth and the final idea is learning a firmly couple action. A continuous improvement of schedule, overall project value and cost is possible when project participants learn by effectively engaging in it. In their team selection, Sutter Health looks forward to forming project teams from the construction and design community. Facility Planning and Development Department focuses on forming an all inclusive project team, which does not allow for bosses and slaves but they are based on the principle of equality. The selection of construction managers, and architects is a competitive process and transparent and done early to ensure their innovation and participation. Sutter Health has based its risk management on several approaches. One of them is shared risk, aiming at reducing the risk of the entire project. Commercial terms also require a joint managing of contingency funds that are available to compensate risks that are not eliminated. Sutter Health aims at raising the designs quality by maintaining that design costs be sustained through a resource encumbered work plan. Disputes that arise are jointly managed as well. Sutter Health does this aiming maximization of an opportunity design ed for party-controlled dispute elimination. While developing their incentives, Sutter Health rewards the construction and the design team for achieving a superior performance and having successfully exceeded the project prospects and targets. Again, Sutter Health uses the incentives to encourage a higher performance founded upon their goals (Parrish et al, 2008). Sutter Health puts challenges to their vendors, to learn skills that are required in planning for Lean Project Delivery. Buy custom The California Sutter Health Approach essay

Exercise in Revising Descriptive Sentences

Exercise in Revising Descriptive Sentences This revision exercise will give you practice in writing with specific descriptive details. Instructions Heres the opening sentence from a students report on what she saw one afternoon on a city street: One brisk afternoon in late September, I took a walk down Prospect Street. What follows are six sentences from the students first draft. Revise each of these sentences according to the suggestions. If you think one of your new sentences is too long, break it up into two or three shorter sentences. Of course, theres no single set of correct answers to this exercise. Rely on your imagination to create details that are precise and vivid. Prospect Street Music thudded out of the shop and mingled with some of the other noises of the city. Identify the kind of music that thudded out of the shop, name the shop, and give specific examples of the other noises of the city. Garbage danced along the sidewalk and lay crushed against the curb. For the word garbage, substitute specific examples of litter. A woman reading a book was sitting there. Briefly describe the woman, identify the book she was reading, and specify where she was sitting. Steam blew out of the air vents of a restaurant, carrying with it various smells. Name the restaurant, and identify some of the smells coming out of it. An old man was talking to Annie, even though he was walking by himself. Describe the old man in more detail. A red-faced man was pleading with a traffic cop as the cop was doing something. What was the cop doing? The answers to this exercise are limited only by your imagination. Example Rewritten Descriptive Sentences Electro-pop  thudded out of Shikis Fashions and mingled with the noise of growling engines, pneumatic drills, and people gossiping, arguing, and bargaining on the busy street.Garbage danced along the sidewalk and lay crushed against the curb: cellophane chip bags, crumpled cigarette packs, wine bottles, empty soda cans, and yellow foam boxes from a burger joint.A shrunken woman, with ragged hair bobby-pinned to her skull, was sitting on the curb, moving her lips as she read a romance novel.Steam blew out of the air vents at Dwights Diner, carrying with it smells of coffee, chili, and chicken noodle soup.An old man with a scraggly beard was arguing loudly with a woman he called Annie, even though he was walking by himself.A red-faced man was pleading with a traffic cop, who was calmly filling out a jaywalking ticket.

Success in Social Commerce Essay Example | Topics and Well Written Essays - 1750 words - 1

Success in Social Commerce - Essay Example It is a fact well known around the world that social networking has accrued a large scale acceptance and usage amongst the contemporary consumers. Yet, there is no dearth of businesses that have failed to exploit the full potential of the opportunities available at the social networking sites like Facebook and to be able to use them as viable channels to engage customers. However, on the other side there is no dearth of companies that prove beyond doubt that social commerce holds an immense potential for the companies that know how to milk the business potential inherent in the social networking sites. It is a fact that the businesses that know as to how to exploit the large volumes of freely available data at the social networking sites that is self maintained on a continual basis by the potential consumers and are able to personalize that data and the associated portals to enhance the overall consumer experience could accrue much in terms of business success (Shen, 2012, p. 198). T he Future of Social Commerce Though, the skeptics tend to bemoan the fact that social commerce constitutes a mere fraction of the total retail business, yet if one goes by the ongoing trends, it would not be wrong to say that the social commerce is expanding at a pace that is much fast as compared to the offline retail (Griffiths & Howard, 2008, p. 70). Social commerce is bound to expand and could be expected to appropriate a major chunk of the retail business, considering the fact that the contemporary consumers are not only spending a greater time on the mobile devices and social networking sites, but the proactive and innovative companies are enhancing the opportunities whereby the consumers could make purchase on the social networking sites (Griffiths & Howard, 2008). The social networking sites like Twitter and Facebook are making it much easier for the consumer to engage in one-stop-shop experience. Right from the job of purchasing and getting delivered the gifts for the loved ones to buying branded products from a brand’s Twitters hashtag post or its Facebook page, social commerce is extending such opportunities to the conventional consumers that are not only hassle free and easy to use, but are also accompanied by readily available customer reviews, pre purchase assistance and after sale services. Social commerce has the potential to fuel consumer sales by molding and channelizing their shared interest and propensities. It is not a wonder that irrespective of the fact that though the social commerce today is being dominated by the online businesses like Amazon, Macy’s, Target and Apple, the online shopping businesses like Beyond the Rack, HauteLook, and ShoeDazzle are increasing and enhancing their social commerce presence. These companies retain a very strong and engaging presence at Twitter and Facebook. No wonder engaging in social commerce is a potent and viable way not only to enhance a businesses’ online presence, but also to translate into viable online sales. Besides, social commerce could also be adapted and manipulated to accrue much word of mouth publicity. For instance there is no dearth of the consumers who are willing to post a review about a particular business, provide they are offered a lucrative and attractive deal. Social commerce is a double edged sword with innate possibilities and opportunities. By helping the consumers the businesses could help themselves grow and by enervating the consumers

Kaizen and T.Q.M Essay Example | Topics and Well Written Essays - 2250 words

Kaizen and T.Q.M - Essay Example Brief History and contribution of Dr Deming: After the Second World War, Dr. Deming who was the expert on statistical procedures and quality management started spreading his expertise in Japan and this gave rise as the foundation brick gave risk to a complete profession in the name of Total Quality Management. Japanese started implementing these principles in the industrial arena and found out its fruits in form of increased yield and customer satisfaction. Deming was assisted in his efforts by Juran and Ishikawa. T.Q.M is acronym for â€Å"Total Quality Management†, as the name implies it takes into account all the factors of organization that can have an impact on the life of organization, its working and its output. T.Q.M is a concept and at the same time a philosophy and hence has a very vast scope. Since, its rules and working mechanism are so flexible which enables this philosophy to be implemented in both the service industry and the manufacturing industry. It is based on the principles of Continuous Quality Improvement (C.Q.I) initiatives which makes improvement and quality maintenance as part of the organizational activities (Roy, 2007). This philosophy is termed as the bench mark towards achieving excellence in the corporate environment since it provides sufficient guidance for all the necessary aspects. T.Q.M can be split into three major parts, totality, quality, and management. Its scope covers all three important areas of an organization and management field. The term totality refers to the coverage scope for all the essential aspects of organization. The totality factor demands participation, commitment from every personnel who is part of the organization. Ranging from top management individuals to supervisors and shop floor workers, each is expected to provide input and contribute in any way possible. Apart from individuals, the totality factor is fully applicable to the teams and departments and divisions within the organizations. The totality factor addresses the human resource management department, marketing, finance, and all other important departments of the network that have can any positive or negative impact on the organization. The totality factor takes into account all the processes that are involved during the manufacturing stages as well the service delivery stage s (kawatra, 2000). Role of Inspectors: Prior to the implementation of T.Q.M, the inspectors were integral part of organizational framework. Their role was to monitor the performance of various departments and individuals associated. This consumed a lot of resources and department had to bear the burden of a special extra department in the name of inspection department. With the advent of Total Quality Management, the inspectors are no more needed, since the system is devised in such a manner which holds each department and individual responsible for their own role and performance. The large amount of resources and time that used to be consumed and wasted by inspection processes is controlled through the implementation of T.Q.M system. The second part of the acronym is â€Å"Q† which stands for quality. Quality is a subjective definition and can be defined in number of ways. However it can have a pretty simple definition which makes work easy both for the organization and the customers. Quality service or product can be defined as that particular service or product which is in accordance with the demand of customer and fulfils the conformance level. In past a small â€Å"q† was used in the field of marketing and organizations. This did not cover all the aspects of organizational structure. With small â€Å"q† in practice, the onus of productivity and responsibility was largely emphasized on

Issues in special education Essay Example for Free

Issues in special education Essay Legal disputes between parents and school officials can be very costly. The cost is not just in dollars. It also involves costs in terms of the diversion of resources, the toll on school personnel, and, most importantly, the breakdown in the relationship between the parents and the school. The best way to deal with a legal dispute is to prevent it from occurring in the first place. In 1975 Congress passed landmark legislation designed to provide the nations students with disabilities with unprecedented access to educational services. Originally known as the Education for All Handicapped Children Act (1975), that legislation is now known by its new title, the Individuals with Disabilities Education Act (1997). The statute, as amended, calls for school districts to provide students with disabilities with an appropriate education in the least restrictive environment. The law also provides students with disabilities and their parents with due process rights, including the right to contest school district decisions regarding the provision of a free appropriate public education. Consequently, since the enactment of the law in 1975, literally thousands of lawsuits have been filed challenging school district decisions. The IDEA is not the only law governing special education in the schools. In addition, section 504 of the Rehabilitation Act and the ADA provide students with disabilities with additional protections. Section 504 prohibits discrimination against individuals with disabilities by recipients of federal funds. The ADA expands section 504s discrimination prohibition to the private sector, but includes provisions applicable to public entities. In addition, all states currently have laws governing the provision of special education. Procedural issues Evaluation and Classification The IDEA requires states, and consequently school districts, to establish procedures to assure that all students with disabilities are properly identified and evaluated (IDEA, Â § 1412, a, 2, 1997). Those procedures, along with the test instruments chosen, may not be culturally or racially biased. In fact, students whose language or mode of communication is not English, must be evaluated in their native language or usual mode of communication (IDEA, Â § 1414, b, 3, 1997). The IDEA stipulates that all assessments are to be administered by trained personnel in conformance with the instructions provided by the test producer (IDEA, Â § 1414, b, 2, 1997). If a student is found to be eligible for special education, the school district is required to develop an individualized education program (IEP) for that child, but the IEP can be invalidated if it is based on a flawed evaluation of the child (Bonadonna v. Cooperman, 1985). The student is entitled to an independent evaluation if the parents disagree with the school districts evaluation. However, the school district is required to pay for the independent evaluation only if the parents can show that the districts evaluation was not appropriate. If the parents do obtain an independent evaluation, the school district must consider the results of that evaluation (Assistance to the States, Â § 300. 503, 1999). However, that does not mean that the school district must adopt the recommendations of the independent evaluator (G. D. v. Westmoreland School District, 1991). Rights of Parents and Guardians Parents are given considerable due process rights on behalf of their children in the special education process. The intent of the IDEAis for them to become partners with school district personnel in the development of IEPs. The school district must provide the parents with proper notice before it proposes to take any action regarding the childs identification or placement (IDEA, Â § 1415, b, 3, 1997). The parents must be invited to participate in all meetings in which the students evaluation or placement will be considered (Assistance to the States, Â § 300.345, 1999). If the parents disagree with any decisions made by school district personnel, they may seek resolution either through voluntary mediation or an administrative due process hearing. If the parents disagree with the final result of the administrative hearing process, they may appeal to the federal or state courts (IDEA, Â § 1415, 1997). Failure to provide parents with the rights outlined in the IDEA can invalidate an otherwise appropriate IEP (Osborne, 1996). Change in Placement Procedures Once a child has been placed in special education, that placement may not be arbitrarily changed. Again, before any change in placement may occur, the parents must be given proper notification. The childs placement also may not be changed while any administrative due process or judicial proceedings are pending absent parental consent or a court order (IDEA, Â § 1415, j, 1997). The actual determination of what constitutes a change in placement can be tricky. For example, if a special education classroom was physically moved from one school to another as part of a school district reorganization, that would not be considered a change in placement as long as the students IEP could be fully implemented in the new location. By the same token, the usual movement of a student from one level to another (i. e. , elementary to middle school) is not a change in placement if the students IEP can be fully implemented after the change (Osborne, 1996). However, any move that would affect the IEP or its implementation would be considered a change in placement. Obviously, changing a child from a resource room situation to a substantially separate class for students with behavioral disorders would be a change in placement. The elimination of a component of the students educational program would also constitute a change in placement (Abney v. District of Columbia, 1988). Minor changes are allowable, however. The key to determining whether or not the change is acceptable is how the modification will affect the students learning (DeLeon v. Susquehanna Community School District, 1984).

Life in Colors :: essays research papers

How do colors depict lifestyles? I use colors in every part of life. Color is described as a property that surfaces have when light falls on them and is reflected or absorbed. Colors are the basic way that I describe my life. The colors blue, silver, and gold represent a favorite color, an event and or extracurricular activity, and the future that will be committed to after high school. The color blue which represents the time from when I came into this world up to the years before high school. The color blue started the first day of kindergarten when the teacher said lets go over our colors. As she went through them and then said, â€Å"Well, let’s use your favorite color from the one’s we have just gone over.† Of course, the color that went in my hand was the color blue. A few years down the road when I started to pick out clothes, the color blue was in every item that I bought. And to this day the color blue has been my color of choice as long as I can remember. It will always be that color blue that will be in my fancy wardrobe as long as I live. Silver as a dime, nickel, or quarter is the color that makes up the high school years since starting in the ninth grade. Silver is the color of the star on the uniform for the brigade which I serve proudly. The color silver did not become appealing to me until that night when we (the band) were in Statesboro, Georgia, at the first competition, and we (the band) marched out on the field for our performance and the crowd went crazy. That night when the awards were announced and we came in second out of twenty-two bands, that color silver was the most awesome color ever. Then, we came home and the next weekend we went to Palatka, Florida, and did the same placement. The next year came around, same results. Then it was my junior year and a moment that will never be forgotten. We left on Saturday morning around 9:00 am for Inverness, Florida, and performed the preliminary show at 1:15 pm. The scores came in and that color silver became even more meaningful: we were in first place. That ni ght around 9:30 pm, we entered the field for finals competition. We finished the show, the hats of the directors came off their heads, and the crowd went wild.

Middle-Class Homelessness in America Essay

Can you imagine yourself standing in line in hope for a cot at a shelter to share with your family, or waiting for a warm meal in a soup kitchen? This is what many middle-class American citizens have succumbed to. Has the American dream been lost, has the middle-class lost its position in the American economy, and has the inequality of income cause the demise of the middle-class? By focusing on the health care reform and record low unemployment rate we overlook the underlying problem; the dwindling middle-class, the backbone of our country. Many studies have been conducted to define middle-class without much success. It has been attempted to relate it to annual income. One study states that yearly incomes between $32,900 and $64,000, another between $50,800 and $122,000, and the U. S. census bureau middle 60% of incomes is the largest range of all lies between$ 20600, and $102,000 as what defines middle-class. Dan Horn notes in the Cincinnati Enquirer â€Å"Psychologist Ken Eisold, a contributor to Psychology today, said, though, that the way people describe their social status has more to do with what’s going on in their heads than their wallets. † Eisold goes on to say that â€Å"it’s really more about identity†. Horn adds that Julie Heath, director of the University of Cincinnati’s Economics Center agrees with Eisold that saying, â€Å"We’re a middle-class family has more than a financial connotations to it, it has a salt-of the earth to it. That’s the bed rock. Essentially this shows that Americans do not base their social status on their income alone, but also on their personal accomplishments and views of where they have come from and where they are going. That being said, the bed rock of the middle-class comes from one of the most common descriptions what living in America is all about; the great American Dream. History tells us that this emotion connected with being middle-class started showing up in the 1830’s. In these times people came to America hoping for the best, and they clung to ideas of how they would make it. They believed that if those ideas and values were kept, that they were middle-class, even if they were not financially. This is how the idea of the Leave it to Beaver life style came into being. In the 1950’s men took white collar jobs while women stayed home and maintained their house and families. They bought homes in the suburbs, nice family cars, and made safe investments. This provided them a sense of stability and many believed this is what the American dream is all about. Today, in pursuit of the dream, to maintain their middle-class status many Americans have higher incomes than their parents did but both parents are working. Yet while doing the best that they that they can possibly do, many are watching their dreams shatter. Erin Currier, director of the Pew Economic Mobility Project, said â€Å"stability is one of the biggest threats to the middle class today. † She goes on to say, â€Å"Though born into middle-class, many fall out by adulthood. † This is due to inflation of basic needs such as health care, day care, college funding, and the rise of the inequality of income. One term often referred to when relating to the middle-class crisis is Income Gap. As defined on the internet by investapedia. om, the income gap is the unequal distribution of household and individual income across the various participants in an economy. A sociology and political science professor at the University of Arizona who studies income inequality and poverty, says that over the past three decades â€Å"is slow income growth compared to general economic growth†¦ a bigger and bigger portion of economic growth has occurred to the wealthiest 1 %, whether the measure is basic wages or total compensation,† says Lane Kenworthy. (CQ researcher 3) There is political risk involved with this shift that is greater than economics and family finances. A large middle class, especially one that is politically active, tends to be a kind of anchor that keeps our country from swinging back and forth. There are typical values that middle-class families acquire and pass on to their children and those values tend to be good for democracy,† states Teresa Sullivan, provost and executive vice president for academic affairs at the University of Michigan, and the co-author of The Fragile Middle Class: Americans in Debt. (CQ Researche r 2) The new millennium looked very hopeful for the war on poverty in America. The federal poverty rate was the lowest it had been since 1974 according to CQ Researcher. The next 4 years even better with Housing prices doubling in many cities and increase in home equity loans that brought the Home-ownership rate up to an all time high of 69 percent. In 2008 we would not only see the sand shift out from the false growth of the economy led by the banks and lending companies but our government bail the banks out with $700 billion rescue bill, They did not however bail out the borrower and many lost their homes. Leading to the current middle class crisis. These issues, the rise of the inequality of income and the shattering of the American dream, have led us to the downfall of the middle class. In more recent years the middle-class are finding themselves not only having a decrease in their income due to layoffs and downsizing, but while not able to maintain their dream are losing their homes due to foreclosures. They are now finding themselves sleeping in their cars, if fortunate to still have one. They are waiting in lines for food and shelter, and bathing in gas station rest rooms, standing on street corners and highway exit’s begging for money or work. I have a personal interest in this research because I consider myself a middleclass American who lived through these years of the housing crisis and recession, I have lost a business, I am dealing with the short sale of my home and a threat of foreclosure, I have suffered through divorce and currently I am a struggling single mother. In conclusion the decline of the middle-class has hit very close to home. Although the hope of the American dream dies a slow death in my own heart, because of the continual economic status and burden of the cost of living rising, many like me are losing hope.

Human Sexuality Essay

Teresita went to a fraternity party because she’d heard that this fraternity â€Å"really knew how to have fun† and she really needed fun after a disastrous academic week. She knew that some women had been taken advantage of at previous parties, but she put that out of her mind, as she downed one drink after another. Just when things were getting dull, the coolest guy on campus took her by the hand, led her upstairs and talked her into having sex. The next day, Teresita noticed that her vagina was bruised and bleeding. She barely recalled having sex, but knew who was responsible for her condition, and filed rape charges against him with the campus administrator. Phillip was alone on the beach. Midnight was his favourite time of day, there were no other people around and he could really enjoy the sound of the waves and smell of the ocean breeze. He was almost asleep when he felt two women sit down next to him. One of them held down his arms while sitting on his chest. The other woman pulled down his bathing suit and began fellatio. In spite of his struggling and his anger, he got an erection. Both women took turns sitting on his erection, and left him when they were done. Phillip was confused — he couldn’t tell if he had been raped or not. He knows he didn’t want to have sex with these women he didn’t know, but can’t understand why he couldn’t fight them off (they were both smaller than him) and why he had an erection. Monica is seventeen and has been having sex with guys since she was fifteen. Gary is twenty-one and heard that Monica was â€Å"hot stuff† in bed. They go out and have consensual sex. Next day, Gary’s friend tells him he raped Monica. Is Gary’s friend correct?

Alien and Sedition Acts essays

Alien and Sedition Acts essays The debate over the Alien and Sedition Acts of 1798 unraveled bitter disagreements on a number of separate issues. While these acts seemed to be very undemocratic in the sense that it pretty much discriminated against a citizen not born in America, but it is vital to realize the struggles and hardships young America was undergoing as a fledgling nation. When debating over the Alien and Sedation Acts, one must be able to comprehend the foreign affairs in which America was involved. The United States was caught up in the French Revolution and also the XYZ Affair, both quite dangerous to the existence of the country. These acts were very controversial and developed for a reason. One can look at the Alien and Sedation Acts from numerous perspectives. In Notes on Virginia, Thomas Jefferson can be quoted as saying "we are to expect the greatest number of emigrants. They will bring with them the principals of the governments they leave...with their language...they will share with us the ! legislation...and bias directions. At the time, the US was receiving a mad dash of immigrants and many, like Jefferson, were worried. They were worried that some immigrants would bring some radical political views to America and upset balance of society. They did not want America turning into a theocracy or a monarchy. With an infiltration of non-democratic ideology, one can see why the Alien and Sedation Laws were such a big deal at the time. The leaders of our country felt the need to crush any political beliefs that were non-democratic for the good of the Union. Otherwise, the country was in danger of going into a frenzy. This urgency to quell political differences can be seen again in Hamiltons draft of Washingtons Farewell Address, there is another (cause) which it is necessary to be on our guard; I mean the petulance of party differences of opinion. From this viewpoint one could view the Alien and Sedition Acts of 1798 a...

Conjugate the Japanese Verb Kuru (to Come)

Conjugate the Japanese Verb Kuru (to Come) The word kuru is a very common Japanese word and one of the first that students learn. Kuru, which means to come or to arrive, is an irregular verb. The following charts will help you understand how to conjugate kuru and use it correctly when writing or speaking. Notes on Kuru Conjugations The chart provides conjugations for ​kuru in various tenses and moods. The table begins with the  dictionary form. The basic form of all Japanese verbs ends with -u. This is the form listed in the dictionary and is the informal, present affirmative form of the verb. This form is used among close friends and family in informal situations. This is followed by the  -masu form. The suffix -masu is added to the dictionary form of verbs to make sentences polite, an important consideration in Japanese society. Aside from changing the tone, it has no meaning. This form is used in situations requiring politeness or a degree of formality and is more appropriate for general use. Note also the conjugation for the  -te form, which is an important  Japanese verb  form to know. It does not indicate tense by itself; however, it combines with various verb forms to create other tenses. Additionally, it has many other unique usages, such as speaking in the present progressive, connecting successive verbs, or asking for permission. Conjugating Kuru The table presents the tense or mood first in the left column, with the form noted just below. The transliteration of the Japanese word is listed in bold in the right column with the word written in  Japanese characters  directly below each transliterated word. Kuru (to come) Informal Present(dictionary form) kuruæ  ¥Ã£â€šâ€¹ Formal Present(-masu form) kimasuæ  ¥Ã£  ¾Ã£ â„¢ Informal Past (-ta form) kitaæ  ¥Ã£ Å¸ Formal Past kimashitaæ  ¥Ã£  ¾Ã£ â€"㠁Ÿ Informal Negative(-nai form) konaiæ  ¥Ã£  ªÃ£ â€ž Formal Negative kimasenæ  ¥Ã£  ¾Ã£ â€ºÃ£â€šâ€œ Informal Past Negative konakattaæ  ¥Ã£  ªÃ£ â€¹Ã£  £Ã£ Å¸ Formal Past Negative kimasen deshitaæ  ¥Ã£  ¾Ã£ â€ºÃ£â€šâ€œÃ£  §Ã£ â€"㠁Ÿ -te form kiteæ  ¥Ã£  ¦ Conditional kurebaæ  ¥Ã£â€šÅ'㠁 ° Volitional koyouæ  ¥Ã£â€šË†Ã£ â€  Passive korareruæ  ¥Ã£â€šâ€°Ã£â€šÅ'ã‚‹ Causative kosaseruæ  ¥Ã£ â€¢Ã£ â€ºÃ£â€šâ€¹ Potential korareruæ  ¥Ã£â€šâ€°Ã£â€šÅ'ã‚‹ Imperative(command) koiæ  ¥Ã£ â€ž Kuru Sentence Examples If youre curious about how to use kuru in sentences, it can be helpful to read examples. A  few sample sentences will allow you to peruse how the verb is used in various  contexts. Kare wa kyou gakkou ni konakatta.Ã¥ ½ ¼Ã£  ¯Ã¤ »Å Ã¦â€" ¥Ã¥ ­ ¦Ã¦   ¡Ã£  «Ã¦  ¥Ã£  ªÃ£ â€¹Ã£  £Ã£ Å¸Ã£â‚¬â€š He didn't come to school today. Watashi no uchi ni kite kudasai.ç § Ã£  ®Ã£ â€ Ã£  ¡Ã£  «Ã¦  ¥Ã£  ¦Ã£  Ã£   Ã£ â€¢Ã£ â€žÃ£â‚¬â€š Please come to my house. Kinyoubi ni korareru?金æ›Å"æâ€" ¥Ã£  «Ã¦  ¥Ã£â€šâ€°Ã£â€šÅ'ã‚‹ï ¼Å¸ Can you come on Friday? Special Uses The website  Self Taught Japanese  notes that there are several special uses for  kuru, particularly to specify the direction of an action, as in: OtÃ… sanha arigatÃ…  tte itte kita. (㠁Šçˆ ¶Ã£ â€¢Ã£â€šâ€œÃ£  ¯Ã£â‚¬Å'㠁‚り㠁Å'㠁 ¨Ã£ â€ Ã£â‚¬ Ã£  £Ã£  ¦Ã¨ ¨â‚¬Ã£  £Ã£  ¦Ã£  Ã£ Å¸Ã£â‚¬â€š) My dad said thanks  to me. This sentence also uses  kita, the informal past (-ta form). You can also use the verb in the -te form to indicate the action has been going on for some time up until now, as in: Nihongo o dokugaku de benkyÃ…  shite kimashita. (æâ€" ¥Ã¦Å" ¬Ã¨ ªÅ¾Ã£â€šâ€™Ã§â€¹ ¬Ã¥ ­ ¦Ã£  §Ã¥â€¹â€°Ã¥ ¼ ·Ã£ â€"㠁 ¦) Up until now, I’ve studied Japanese on my own. Self Taught Japanese adds that in this example, it’s difficult to capture the nuance in English, but you can think of the sentence meaning that the speaker or writer has been gathering experience before arriving at the present moment.

Human Digestion Essay Example | Topics and Well Written Essays - 500 words

Human Digestion - Essay Example The wall of the gastrointestinal tract (GIT) is composed of muscular layers which allow two types of movements: the mixing movements and the propelling movements. Mixing movements are found in small tracts of the GIT and allow rhythmic contraction of the wall while the propulsive movements are wavelike and are also called peristalsis, pushing the mass of food into the next part of the GIT (Boland, Golding, & Singh, 2014). Mouth is the first place of food digestion and breaks food into smaller protions. Saliva also contains the enzyme salivary amylase which breaks the food starch into smaller molecules. In the oral cavity, lingual lipase is also secreted which has a very small impact on fat digestion. Saliva mixes with the food adding mucus to it forming the food bolus. The food bolus is transferred into the esophagus, which propels the bolus through persitaltic movements into the stomach. The stomach produces hydrochloric acid which is important to kill several pathogenic organisms in the food and also aids in protein digestion by converting pepsingen into pepsin. Pepsin breaks the protein into smaller chains so that they can be absorbed. Gastrin is also a part of the stomach secretions and aids in stmach motility and also stimulates the secretion of other gastric secretions. Intrinsic factor is key component in the absorption of vitamin B12, which basically ocurrs in the small intestine, terminal il leum. Without intrinsic factor, absorbtion of vitmain B12 will not be possible (Insel, Ross, McMahon, & Bernstein, 2014). Most of the digestion in the small intestine occurs in the duodenum which receives the secretions from the gall bladder, pancreas and also from the intrinsic duodenum glands. Pancreas secretes major enzymes for the digestion of fats, carbohydrates and proteins. Pancreas also secretes bicarbonate secretions to aid in digestion. The presence of bile

Bipolar and Personality Disorders & Dehydration and Diarrhea Research Paper

Bipolar and Personality Disorders & Dehydration and Diarrhea - Research Paper Example This concern is due to the vulnerability these disorders pose (Lesley, 2009). Symptoms Varied research indicates that close to 20% percent of patients with Borderline Personality Disorder might have experienced Bipolar Disorder at certain intervals (Goodwin, 2009). Like Borderline Personality Disorder on the instability of temper as well as the reluctant effect noted on the conduct of a patient can be found on Bipolar Disorder through inconsistent character of temperamental. Most cases of Borderline Personality Disorder and Bipolar Disorder portend incidents of Manic and Hypomanic states. This causes a person to feel very animated and superior or in circumstances of mania the affected person might feel very low and depressed during the episode. Relative NANDA research reports provided that at least 10% of persons affected by other psychological disorders indicated to have bipolar disorder concurrently (Lesley, 2009). For instance, persons suffering from BPD experience grave degrees o f irritability and varied emotions while those affected with Bipolar Disorder exhibit impulsiveness. However, this evidence might not be accurate according to other results and therefore requires that substantial facts be provided in future (Lesley, 2009). Pharmacological intervention Evidence indicates that environmental aspects have significant roles in the development and course of Borderline Personality Disorder and Bipolar Disorder. Defectiveness in the structure and or performance in certain brain circuits could be a cause Borderline Personality Disorders and Bipolar Disorder (Lesley, 2009). National Depressive and Manic Depressive Association (MD MDA) argue that persons experiencing Borderline Personality Disorder Bipolar Disorder exhibit worry and confusion episodes. Such episodes might magnify the sate of Borderline Personality Disorder and Bipolar Disorder based on the pattern and length of episodes experienced. For example, aggravation of both ailments might occur in case s where the episode frequency is longer in duration (Lesley, 2009). Treatment A condition of Borderline Personality Disorder and Bipolar Disorder are easily treatable due to major advances in contemporary medicine (Lesley, 2009). Applying benefit versus risk for treatment plans. Lithium drug has been identified and certified as an effective medicine that would help patients Borderline Personality Disorder and Bipolar Disorder to overcome their conditions. Experts argue that this drug basically has the capacity to regulate mood disorder caused by frequent episodes. However, there are those who observe that 40% of people who use do not get cured of Borderline Personality Disorder and Bipolar Disorder. It is claimed that the drug causes grave side-effects that can damage the ability of its users to cope up with pain (Ketter, 2010). Anticonvulsant medicines are best applicable to people who are not contented with the use of Lithium as medication of Borderline Personality Disorder and Bi polar Disorder. Conditions of extreme Mania from the two are treatable by neuropeltic medications (Goodwin, 2009). There is an option of administering Benzodiazpenes neuroleptics. This drug has a lower damaging side effect for patients of Borderline Personality Disorder and Bipolar Disorder. Teaching patient Interrelations of Borderline Personality Disorder and Bipolar Disorder patient require attention from psychoeducational that

Positive Impact of Banning Smoking in Public Places Essay - 1

Positive Impact of Banning Smoking in Public Places - Essay Example Basically, smokers have the right to continue smoking despite the adverse health consequences of smoking whereas non-smokers have the right for a clean air each time they go to public places like restaurants, malls, and offices. Given that the local government banned smoking in public places, a lot of businesses strictly prohibit the smoking of cigarettes within their working environment and offices. In line with the banning of smoking in public places, three major reasons will be presented in order to convince the readers why I strongly support the government’s legislation on making smoking illegal in public areas. My auntie who lives in another town died at a very young age due to second-hand smoking. She is one of the closest relatives I have considered since we shared a common interest in photography. I have never seen my auntie smoke. Since she has always been with friends who smoke at least two packs of cigarettes a day, her life became in danger. Because of the close re lationship I had with my auntie, I spent almost every single day with her while she was confined at the hospital. Personally, I have seen how she suffered physically from a lung cancer. Due to her bad faith, the researcher strongly supports the banning of smoking in public places. Similar incidence recently happened to my best friend’s father. My best friend’s father is currently undergoing chemotherapy due to second-hand smoking he gets each day from his workplace. Aside from the financial burden the chemotherapy brings to my best friend’s family, there is still a risk that they would lose the head of their family. Similar to all stories related to what happens to patients with smoking habits, my sister who is a nurse told me a lot of smokers are unable to quit smoking despite knowing the health consequences of smoking. She said that patients with lung cancer often experience difficulty in breathing. The fact that there is no way to replace the lungs increases the risk of patients with chronic lung cancer to die.

File Transfer Protocol Ftp Information Technology Essay

File Transfer Protocol Ftp Information Technology Essay File Transfer Protocol is a standard network protocol used mainly in transferring files from one computer to another through the internet, it can also be used to manipulate or exchange files over a TCP/IP based network such as a local area network (LAN) or via the internet. One general use of FTP is to make download and upload of files very easy without directly dealing with the client or server operating system. This means an authorised remote FTP user is able to carry out some extra tasks as editing a file, change a file name, move file from one directory to another and much more (Zadjali, 2010). In most cases, a vast majority of people or organizations who use FTP often have some shared large files which relate to a particular project stored on a file server, access to these remote files are mainly derived through authenticated FTP client or an anonymous user. FTP, without its flaws has proved to be very effective in file transfer (upload and download) and this feature is particularly vital to carry out some much needed tasks since there are tendencies that continuous communication with the satellite is unavoidable. FTP is as a result of an RFC (request for comment) first drafted in the 1970s and has only gone through some few changes. With this in mind, we can have further discussions on how FTP works, have a little discussion on its flaws, and finally see what can be done to avoid some of the well-known draw backs of FTP. FTP has evolved from its original purpose of just a file transferring protocol to a tool used for a far wider range of functions on the World Wide Web and in specialized application with some revision releases as the years passes by, therefore in our own case FTP can be used as a means of sending or manipulating a file containing critical code that is vital to the operation and or functioning of the satellite system whenever the need arises. How FTP Works Transmission Control Protocol (TCP) and Internet Protocol (IP) are the backbone of the internet; TCP is responsible for or manages data transfer while IP helps to direct traffics to internet addresses. FTP is an underling of TCP and shuttles files back and forth between FTP server and FTP client, for FTP to work properly it requires that two ports be opened; one is the listening port of the server usually on port 21, this port listens for an incoming connection from the client machine. A successful connection from the client to this port then forms the control stream through which commands from the client machine are passed to the server and in return replies are collected. The FTP server on the other hand then opens a corresponding port connection to the client usually on port 20 for data transfer, the separation of ports for commands and data transfer makes FTP more effective (Oxbridge Graduate, -). When using the normal active mode the FTP client relays to the server all the information needed for the server to communicate back; some of the basic information includes the port number and IP address upon which it will listen to receive corresponding information from the FTP server. This information sent from the client, that is the PORT and IP are sent as an argument to the FTP server in a format H1,H2,H3,H4,P1,P2. Each of the given field represents 8bits of the host IP, followed by the data port chosen by the client machine. For example a client that has an IP address 192.168.0.1 listening on port number 49154 for the data connection from the server will usually send a command PORT 192,168,0,1,192,2. The port field is then interpreted as P1*256+P2 of which in this example is calculated as 192*256+2=49154. Normally the in-built firewall on our systems prevents internet sites or external system from initiating file transfer to our computer (the computer behind the router), and this is the way passive mode of the FTP server works. To get around this obstacle one must make use of the PASV command which help to reverse the FTP process; this reverse process allows the computer behind the firewall initiate the transfer process by sending the PASV command to which the server in return would reply with a something like 299 Entering Passive Mode (127.0.0.1,192,52) (Oxbridge Graduate, -). PASV FTP can also be used as a security measure to prevent unwanted external files from being downloaded into the system. In the real sense, when using passive mode, the FTP server opens a dynamic port and sends the client machine all necessary information to facilitate the connection, these are the port number on which it is listening and the IP address to connect to (this information usually is a 16 bit value split into a high and low bites as described above) and wait for the client to initiate the connection. Connection in this case requires that the client binds the source port of the connection to a dynamic port. While data is either being uploaded or downloaded through the data stream, the control stream always remains idle and such scenario can cause some problem especially if the files being transmitted is large. A system firewall is designed to time out/terminate sessions after a lengthy period of idleness, meaning although the large file is expected to go through but may be terminated because of the time it will take for the transfer to be completed causing an error (Oxbridge Graduate, -). Effect of Latency on FTP Latency or network delay can be considered as the amount of time delay caused by every element involved in the transfer of data/packet through a particular network path beginning from the initiation point to the destination device. The time taken for each sent packet to be acknowledged is measured as Round Trip Time (RTT) or Round Trip Latency, and latency RTT causes FTP to slow down considering the time it will take for satellite communication to be established and file transfer to be acknowledged, this can be into hundreds or thousands of milliseconds of RTT depending on the bandwidth capacity and the orbiting distance of our satellite. TCP/IP is as of today the most widely deployed internet protocol in existence, consequently FTP being the protocol responsible for file transfer and operates underneath TCP has been found to inherit the drawbacks of TCP/IP. (Unlimi-Tech Software Inc., 2010) One way Latency R S SIN Round Trip Latency ACK Figure : A typical TCP session showing round trip latency Major Acting Elements of Latency Latency as a factor is mainly made up of three (3) major elements that can significantly impact the end-to-end latency, these elements include: Queuing delay Propagation delay Serialization delay Queuing delay is the total sum of all delays caused whenever packets are received, stored and transmitted using queues. This form of delay has been found to be the most variable form of delay in modern networks, and it also depends on the queue length and the number of queues in that particular route; for instance in a congested and heavily loaded network the queue will be long and the queuing delay will be directly proportional to the queue. In several cases this alone will contribute the greatest in the overall latency, but considering networks that are less congested this delay would often not have any meaningful impact (TCPing, 2007). Propagation delay is the time it will take a packet/signal to physically navigate a given path; this delay is linked directly with the distance between a sending and receiving device. Even on a high performing network, the overall latency is commonly affected by the propagation delay and hence cannot be considerably reduced. How consistent the propagation delay is can be greatly dependent on the route signals have to navigate. A direct connection (static route) would in most cases ensure an equally constant latency since no route changes is required but on the other hand a dynamic route will tend to result to more latency variation (TCPing, 2007). Serialization delay is the necessary delay required of a sender to transmit a packet or signal onto the outbound queue, for an available bandwidth and a given packet size serialization delay is a constant and can be calculated by dividing the packet size (in bits) by the available bandwidth (in bits per second) (TCPing, 2007). It is only reasonable to talk about jitter after analysing some of its contributing factors; jitter is the variation in packet transportation or variation in the time between packet arrival caused by queuing, propagation and serialization effect on the packet path through the network, another popular cause of jitter is the electromagnetic interference (EMI). Generally higher amount of jitter will tend to take place on heavily congested or slow network. To understand what jitter really means, one must remember that computer data be it in the form of pictures, text, video or audio are sent out in manageable packets with footers and headers that help to indicate the correct order of the packets when it gets to its destined system for playback. When a jitter occurs, the code to re-assemble the data packets may be lost or some data packets itself may Effect of Packet Loss on FTP A typical packet loss occurs when a packet travelling from one end of the network never made its way to the other due to

Borges Use of Berkeleys Idealism Essays -- Essays Papers

Borge's Use of Berkeley's Idealism Jorge Luis Borges drew upon a number of philosophical and intellectual models in his writing, one of which is George Berkeley’s subjective idealism. In "Tlà ¶n, Uqbar, Orbis Tertius," Borges paints a picture of a perfect reality governed by Berkeley’s idea that matter only exists in perception, and in "The Circular Ruins," he presents a man who creates a boy who cannot exist independent of his perception. However, by employing Berkeley’s logic in these stories, Borges is in fact denying Berkeley’s ultimate purpose: the justification of the existence of God. In almost all of his work, Berkeley’s fundamental goal is to logically disprove any thinking that presumes the non-existence of God (Muehlmann 231). In a nutshell, Berkeley argues that matter does not exist outside of human perception. In his Three Dialogues between Hylas and Philonous, he asserts the following: If it be allowed that no idea nor anything like an idea can exist in an unperceiving substance, then surely it follows, that no figure or mode of extension which we can either perceive or imagine, or have any idea of, an be really inherent in matter. (Three Dialogues 139) According to Berkeley, only qualities of matter exist, and only in the perceiving mind. For instance, fire as an object does not exist, but the sensation it produces in the mind does because the mind can perceive it. Outside of the perception of heat, fire does not exist because the mind is not present to acknowledge it (123-128). Berkeley expands this principle further to justify the existence of God, arguing that for ideas to be perceivable, they must be perceived. Thus, anything that cannot be perceived by the mind can only exist in the mind of Go... ...rcular Ruins," or a culmination of several different forces, as in "Tlà ¶n, Uqbar, Orbis Tertius" (59). Subjective idealism is enough to explain the nature of human perception, but is hopelessly theocentric concerning Berkeley’s ultimate purpose. Borges exploits this weakness, and subsequently uses Berkeley’s crowning philosophical achievement to defend agnosticism and reinforce the uncertainty surrounding God. Works Cited Berkeley, George. Principles of Human Knowledge. London: Penguin, 1988. Three Dialogues Between Hylas and Philonous. London: Penguin, 1988. Borges, Jorge Luis. Ficciones. Trans. Emecà © Editores. New York: Grove Press, 1962. Dunham, Lowell and Ivar Ivask. The Cardinal Points of Boges. Norman: University of Oklahoma Press, 1971. Muehlmann, Robert G. Berkeley’s Metaphysics. University Park: The Pennsylvania State University Press, 1995.

Case Study Report of Secom Essay

This is a rental service of the equipment. Before they started this service, a security company sent the guard man to its customers. However, this system was not effective to make the company large because if the company became larger, the manager should employ too many people to manage. To avoid this situation, SECOM decided to change the security system from employing people to leasing the machine. In order to come true this system, Iida and Toda had to calculate the cost and profits in very detail. SECOM’s service covers many kinds of fields such as medical-fields, informational-fields and environmental-fields. This is because SECOM wants to give the total safe to its customers. Even if SECOM’s service fields spread, it still keeps its own philosophy and strategy based on philosophy. Thus, SECOM has been a strong enough company to survive Japanese unstable economy. However, there is a problem in the company: a successor problem. 3. Problems Now, SECOM has a strong leader, Makoto Iida, but he is 61 years old and has to think about a successor. However, there is no appropriate person who can lead the company and survive in this society. 4. Analysis of the current situations 1) One cause for the successor problem is the growing speed of the company. SECOM has been growing for 30 years, but these years are not enough to think about a successor. (2) Another cause for the successor problem is the difficulty for raising a leader. SECOM’s philosophy is also Iida’s philosophy, and he wants his successor to follow this philosophy. However, any successor will be different from Iid a. Iida thinks that â€Å"What I can tell him is no more than a half of all that he must learn (Keio Business School, 1994). † 5. Propose strategic solutions Solution A: Iida will help the successor until the new system will be stable as an outside chairman. Pros: Iida can advise to his successor when the successor cannot make clear decision. Moreover, the successor can follow the Iida’s philosophy and strategy. Cons: If Iida disappear suddenly, the system and company will be shocked by his disappearance. Solution B: To choose an efficient leader from other company. Pros: (1) SECOM does not have to think about raising the successor, because this new leader is already efficient for running the company. (2) By receiving an outside person, SECOM can get a new point of view in it. Cons: (1) An outside person, who does not know the culture of the company, may break the old but efficient system for SECOM. (2) The new leader comes from other company, so he may not be able to have support from the company’s member and may be isolated. 6. Decision-making Solution B will be the most appreciate solution of the successor problems. 7. Conclusion SECOM is growing with Iida and Toda and with their strategies. However, it needs new points of view to survive this society. Any company should adapt to the changeable society, or it will disappear.